We’re excited to welcome I AM HERE to Iconoclast and share a selection of our first collaboration for Nike with Wieden+Kennedy London :
Ten online films capture the „racing mindset“ of ten Berliner kids.
The films are directed by I AM HERE, who use their street-skating background to capture the young talent in their natural environment: skating, creating and racing. Adopting a range of filming techniques and equipment, from iPhones to 16mm film, the spots explore what racing means, from living beyond potential to being on top of the game. In the spirit of celebrating local talent, the work also features the music of young Berlin-based producers and DJs.
#LaufNichtRenn
Posted by Iconoclast Germany on Friday, 10 November 2017
